When looking for an update to your website or mobile app, there are a lot of different options on how to get it done. A common option is to hire a freelancer or agency to do both design and development. Some people will also go with a general marketing agency that does everything under the sun (design, development, social campaigns, email — you name it!) With so many options, it can be hard to determine what is best for you and your project. Here’s a some quick tips to help you sift through the options.

As designers, especially those in the UX/UI realm we know the importance of creating with a brands target audience in mind. We create personas and pour details into what we know would meld well with the ideal customer.