Everyone who has a great idea should go through some research to narrow down on an awesome idea. It'll save you time and money down the road if you have your research conducted and are clear on your vision. This workbook will walk you through the initial steps in creating user personas and analyzing the market landscape.

Have you ever had an experience with an app where you’re like “Oh wow! That is so cool?” It’s these amazing moments that change lives and behaviors. So, how do you cultivate these moments in your app and create a platform that everyone loves to use and come back to?

Let’s talk mobile-first design. It’s a term that refers to starting your design on a mobile size screen, with the idea that the majority of users will view your website on mobile. When should you use this approach and how? We’ve got the answers for you!

Color, or lack thereof, has the power to make or break a design. It can be a perfect enhancement or a horrible distraction. Understanding how color can be used to create interest, add organization, and evoke emotions can transform your designs, whether it’s a logo or a website, into something impactful.

Branding is so much more than just a logo, it’s the entire visual representation of a company’s values, ideas, and intentions. Taking a step back and looking at the bigger picture can help you grasp and bring clarity to all the key fundamentals that encompass a brand.

In recent years, there has been both an extreme demand for and influx of UX and UI Designers. As technology continues to develop, many businesses are seeing how essential it is to onboard these specific designers to make their products fully functional and visually pleasing.

First impressions are one of the most important ways businesses can gain and retain customers. Your logo will be a customer’s first look into your brand.

When you think of design, your mind probably doesn’t immediately go to content writing. Those are two separate jobs, right? Not always.

A lot decisions go into creating a brands voice, and the choice between illustration and photographic can make a huge impact on a brands message. So how do you choose?