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This is one of the most popular questions we answer with all of our clients. It's a tricky question, and it does take some research, but here's a quick and dirty rundown from your friendly, neighborhood design experts.

What do your customers look for on your website or app when making a purchasing decision about your product? Do they look for something that looks professional? Feels relatable? Speaks to their problems? You guessed it — all of the above! So let’s dive in on how to accomplish these important pieces.

First impressions are one of the most important ways businesses can gain and retain customers. Your logo will be a customer’s first look into your brand. In today’s society where many people are constantly in a rush, your first impression needs to be extremely impactful as to not be lost in the noise of life’s many distractions.

You're just starting your company, you've gathered seed funding, and then this term "MVP" is thrown around. What’s an MVP? MVP stands for Minimum Viable Product. This is basically the very first version of what goes to market for your app or digital platform.

Color, or lack thereof, has the power to make or break a design. It can be a perfect enhancement or a horrible distraction. Understanding how color can be used to create interest, add organization, and evoke emotions can transform your designs, whether it’s a logo or a website, into something impactful.

In recent years, there has been both an extreme demand for and influx of UX and UI Designers. As technology continues to develop, many businesses are seeing how essential it is to onboard these specific designers to make their products fully functional and visually pleasing.

Branding is so much more than just a logo, it’s the entire visual representation of a company’s values, ideas, and intentions. Taking a step back and looking at the bigger picture can help you grasp and bring clarity to all the key fundamentals that encompass a brand.

It can feel both exciting and overwhelming when a client comes to you for a big UI/UX project. The project may be as big as en entire re-design of their website or app, or it may be a complex user problem that doesn’t have a very obvious solution.

Building in meaningful iterations is important to your product. It's easy to get excited when you have a vision, but it’s important to not rush the process. Your first iteration or the first draft of your product may not have all the bells and whistles you want it to. And that's OK. Accepting that the first iteration will not be the final version or the best version is important.